“I can’t believe it’s been 10 years since my last album, but I’m so excited to be back doing
what I love the most,” beams Pixie Lott. “I’m taking risks this time. Previously, I’ve sung
other people’s songs and gone in the direction others have envisioned for me but nobody
really ever pushed me to try the things I wanted. Maybe, I even thought I wasn’t worthy
of doing that. It’s scary but I’m going with my heart now – I want to show other sides of
myself.”
It’s a surprisingly bold, admirably vulnerable statement to make, not least coming from a
star who’s already achieved so much in so many different mediums. Since selling 1.6
million copies of her 2009 debut album Turn It Up, Pixie has notched up three UK No.1
tracks, sold in excess of four million singles, secured four BRIT nominations, won 2 MTV
EMA Awards, all while collaborating with the likes of Stevie Wonder, Pusha T, Jason Derulo
and Lionel Richie. Elsewhere, she has fronted campaigns for Dolce & Gabbana, performed
at Fendi’s Paris Fashion Week, judged The Voice Kids (coaching four winners to victory!)
appeared as a guest judge on The X Factor and more. Despite all of this success, Pixie
knew she needed to make a big change for her next chapter. She needed to finally take
full control of her career.
